Advertisement

     After making a logo for the Service Outreach club at Mercy Academy we were asked to make up an advertisement to go along with our logo. My advertisement is asking people to come and join us at a bake sale to help the homeless. The audience intended for this ad is mostly people in the school because the bake sale is after lunch during school, but other people could donate money if they wanted. Even though making an advertisement doesn’t take very long there are many tools that we could have chosen to use but I only used a few to make mine look nice.

     The tool that I used the most was most likely the text box tool because there were many places where I needed to type things out. Also, I used the paint bucket to make the whole background blue. Using the paint bucket is a lot easier than painting the entire canvas with a paint brush. Then, I used the crop tool to get rid of a part of the picture that was not needed. Another tool that I used a few times was the dropper, the dropper helps you choose the same exact color if you need to use it for something else. Also, I was able to use different styles on my text; one of the styles that I used in particular was the outer glow. This made the text have another affect and it made it have different colors in the words. The move tool was also used in making my advertisement it helped move all of the different objects on the page to their space. Drop shadowing is when you give a picture a small or large shadow behind it; I used drop shadowing on both of my pictures. I used the rectangular marquee tool to select both of my pictures and drag them into the window I was using. Then there was the transform scale that was used to change the size of the pictures and make them fit into the space needed. Then lastly I used the shape tool, I added a heart to the advertisement to show the love that Service Outreach has for everyone they help. 

     If there was not all of these tools to use in Photoshop then many of the project we do would not look as good as they turn out to be. Each tool helps do a special job and it may change a lot or maybe just a little of a picture.

Helping the World

     In class we were talking about how different companies use logos to get across what they are selling through a picture or image. We looked at the different elements that help make a logo look better and get more attention. It is important to use these different elements so that people enjoy it and may convince them to look more into what you are trying to promote. We were asked to make a logo for a club or an organization that did not already have a logo that they use. I chose to make my logo for the club Service Outreach; they do service and help make things better for the world.

     When making my logo I put into consideration what goes on in the club and what would best be used to display their actions. Also, I thought about that the different colors and what they mean. To display the club I used a world with two hands holding it to show that people are reaching out and helping others. I also had many people around the outside of the world to demonstrate the people that are helping make a difference. When thinking about the colors to use I used blue and green for the world because those are the two colors that people think of when you refer to nature and water. Another reason I chose to use these two colors is because they are not directly next to each other on the color wheel so they will not mix and will show up on top of each other. Also, when I was making the people I tried to use bright colors that would seem happy and not make people sad when they looked at it. Each and every person is a different color to show how everyone is different in their own way. I remembered talking about the lines technique and how you should use curved line and also straight lines. I used a curve line when making the earth and then I used a straight line when adding the hands to the earth. Balance is also something that you should have when making a logo. I used balance when having the same amount of white space and also there are the same numbers of people on each side of the world.